Acorn Web Design Wantage
Search Engine Optimisation Wantage

Search Engine Optimisation (SEO) is the name given to creating and arranging the content and code of a website to focus on specific words and phrases with a view to ensuring the website appears high in the organic (non-paid) search engine results for those terms when a search is conducted in the search engines.  In addition the search engines also factor in criteria such as page load times, file sizes, image optimisation, adaptability to mobile devices, the presence of an SSL certificate, etc when determining the order that websites are displayed within search results.  

Each day millions of searches are carried out through search engines often resulting in thousands, sometimes millions, of websites being displayed in the results and the vast majority of visitors to any website arrive as a result of searches conducted through the search engines. The majority of these searches are conducted through the Google and Bing search engines. Having an attractive and functional web site is not enough - appearing well positioned within the organic search results of these search engines for relevant keywords and phrases is vital to secure visitors to your website and hence more business for your company.

Search engines look at each page of any website individually so it is important that websites are well structured and search engine optimisation is incorporated into and individually tailored to each page of a website.

Acorn Web Design can help with identifying keywords and phrases used by potential customers relating to your business, developing a structure to your website and tailoring the code for each page to target those keywords and phrases, as well as advising and assisting with the content of your website to ensure that each page works for your business in a search engine friendly manner.

All our website designs are mobile friendly, images are optimised during the design process, and our hosting service on fast internet servers with SSL certificate included ensures that websites are quick to load and search engine friendly.

Acorn Web Design believe search engine optimisation is an important factor within any website design and so our website design services include search engine optimisation as standard.

It is however important to understand that search engines work on secret algorithms when ranking websites and there is no way to guarantee that a website will appear in the number one position for any particular search.  Factors such as the age of the website and number and quality of external websites linking to the website can also affect search engine positioning, as well as of course how well competing sites are optimised.  Results can also fluctuate from time to time as search engines change and update their algorithms periodically.  Acorn Web Design do however have many years of search engine optimisation experience, building websites that appear on the first page of search results (often in the top 3 positions) for related searches and maintaining their positions through continual search engine algorithm changes.