Search Engine Optimisation (SEO) is the name given to creating and arranging the content and code of a website to focus on specific words and phrases with a view to ensuring the website appears well placed in the organic (non-paid) search results for those terms when a search is conducted. In addition the search engines also factor in criteria such as page load times, file sizes, image optimisation, adaptability to mobile devices, the presence of an SSL certificate, etc when determining the order that websites are displayed within search results.
The vast majority of visitors arrive at a website as a result of searches conducted through a search engine, with Google being the most popular choice. Having an attractive and functional website is not enough – appearing well positioned within the organic search results for relevant keywords and phrases is vital to secure visitors to your website and hence more business for your company. Acorn Web Design believe search engine optimisation is an important factor within any website design and so our web design services include search engine optimisation as standard. We also offer search engine optimisation services for those with existing websites which are not performing well for related searches.
Search engines look at each page of a website individually so it is important that websites are well structured and search engine optimisation is incorporated into and individually tailored to each page of a website. Acorn Web Design can advise on the structure and content of your website in order to best target relevant keywords and phrases to ensure that each page works for your business in a search engine friendly manner.
All our website designs are mobile friendly, images are optimised during the design process, and our hosting service on fast internet servers with SSL certificate included ensures that websites are quick to load and search engine friendly.
It is however important to understand that search engines work on secret algorithms when ranking websites and there is no way to guarantee that a website will appear in the number one position for any particular search. Factors such as the age of the website and number and quality of external websites linking to the website can also affect search engine positioning, in addition to how well competing sites are optimised. Results can also fluctuate from time to time as search engines change and update their algorithms periodically. Acorn Web Design do however have many years of search engine optimisation experience and building websites that appear on the first page of search results for related searches and maintaining their positions through continual search engine algorithm changes.